First Data Bank – Data visualisation by Stardust
Here’s another excellent example of data visualisation by the talented guys at Stardust.
This 60 second spot follows a series of medical scenarios where data visualisations reveal elegantly alongside the live action.
I love the depth of field and the different planes that the readouts appear from. I also really like the detailed animations and how it looks like there’s always something happening, giving the illusion that there’s a lot going on.
The overall style feels very clean and elegant. A great reference for a sharp, technical style.
Check out the First Data Bank spot
Here’s another good example by Stardust for IBM
For more references check out our Showcase on Data Visualisation
It’s a cool visualisation, but it doesn’t really demonstrate anything practical. The flow of random boxes moving across a field of data doesn’t lend itself well to focusing on the relevant portions of data.
I would have been more impressed to see a genuine take on managing the heavy flow of information that is medical data, but this seems to be a generic promo with fancy motion graphics placed with no discernible reason other than to look cool.
Damn that’s beautiful!