METS Amazin’ – Futuristic Baseball UI
Here are two cool spots for the New York Mets, featuring a futuristic take on baseball. Not really what I expected to see from a spot promoting a baseball team, so I was pleasantly surprised, mainly because I love seeing everyday activities re-imagined in futuristic worlds. Here the players all wear helmets that feature Heads-Up [...]
Samsung – Flexible display
Here’s a short concept video exploring the Samsung flexible display. Obviously the first thing to note is that it looks sexy, that it looks like acetate and yet can do so much. Unfortunately in the video the screen wasn’t so flexible that it could be rolled up, otherwise I could see it being retractable like a [...]
First Data Bank – Data visualisation by Stardust
Here’s another excellent example of data visualisation by the talented guys at Stardust. This 60 second spot follows a series of medical scenarios where data visualisations reveal elegantly alongside the live action. I love the depth of field and the different planes that the readouts appear from. I also really like the detailed animations and how [...]
Shilo: Zazzle spot
Here’s a short spot for Zazzle by the talented guys at Shilo. We’re seeing a lot of GUIs featuring in mograph spots lately, mostly because digital interfaces have become such a big part of our lives. This is a really good example of making an interface look fun. It features some smooth transitions and the [...]
Holographic UI – Swedish House Mafia & Absolute (Greyhound)
Here’s a commercial/music video featuring Swedish House Mafia for Absolute Vodka. The video shows the three DJs using holographic UIs to control robotic greyhounds in a race. It hints early on, at how the UI captures movements and how the greyhounds respond accordingly, but that’s as deep as it goes. This video is more about [...]
Under Armour Julio Jones – Data Visualisation
Following on from Showcase #2, here’s another nice example of data visualisation by Shilo for Under Armour. It features a range of data graphics with a sports specific feel. I kind of like the colour scheme they used, mostly because it probably wouldn’t have been my first choice given the colour of the surroundings, but [...]
Showcase 1 – Gestural interaction in commercials
This is the first of our ‘Showcase’ posts. Each edition will showcase a handful of references relating to a particular area of interface design inspiration. This Showcase features examples of gestural interaction in commercials. Most of these references are not interfaces as such, but explores the manipulation of graphics in a physical space. These examples [...]
Nike iDNation Spot
Gridplane and Instrument have created this lovely spot for Nike’s iD Nation. The spot is a walkthrough of the process offered on the website, but not a completely accurate one but more of a simplified and embellished version. The designers on this spot seem to have been given a lot of freedom to elaborate and [...]
Dr. Dre “HP Envy Commercial”
Dr Dre works his magic on a touch screen mixer in this futuristic spot for HP. Love the colours used in the dials and the soft glows, in the very clean graphic interface. It’ll be interesting to see more music GUIs as technology develops. “Token” is one example of this, a multitouch live performance tool [...]
Ghost Recon Future Soldier
I recently stumbled across the work of Asylum Visual Effects, known for their stunning effects on films and commercials such as Terminator Salvation, Curious Case of Benjamin, and the recent Call of Duty Black Ops spot. Who, I have just recently heard, are unfortunately shutting their doors. Found amongst their stellar body of work, was [...]