Huds & Guis

Holographic UI – Swedish House Mafia & Absolute (Greyhound)

Here’s a commercial/music video featuring Swedish House Mafia for Absolute Vodka. The video shows the three DJs using holographic UIs to control robotic greyhounds in a race. It hints early on, at how the UI captures movements and how the greyhounds respond accordingly, but that’s as deep as it goes. This video is more about the cool factor than getting into the nitty gritty details (not necessarily a bad thing). Apart from the clip being beautifully shot, it does contain quite a lot of UI shots, so there’s plenty to see.

What I really liked was the texturing on some of the holograms, seeing the three different colour schemes and styles for each of the Djs was quite cool too.

Check out Absolute Greyhound

One Response to “Holographic UI – Swedish House Mafia & Absolute (Greyhound)”

  1. Los says:

    That link to YouTube didn’t work but I found it on. Vimeo: http://vimeo.com/38290762.

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